Archive for the ‘New’ Category

New Alacrity Media in ASC Magazine January 2009 issue!


For those of you who subscribe to American Cinematographer:

Look for Alacrity Media in the January 2009 issue on pp. 84-85. Our Road Grader mobile editing and color grading suite was featured as part of the New Products & Services segment. It’s nice to see hard work and innovation pay off! Thanks for your support.

-Alacrity Media Production and the 4K Ninjas

for more info, or to subscribe to ASC Magazine, visit

New CTB (color temperature blue) filtering for the RedOne Camera


CTB (color temperature blue) filtering for the RedOne camera:

I love the idea of a filter purpose built to raise the color temperature/white point with as little light loss as possible. Several people have contended, some with a fair amount of test results to back up their assertions, that raising the CT makes for cleaner keys and better noise characteristics. Other have argued that when light levels are low it is better to keep every photon you can so that the red and green channels can provide grist to extrapolate the blue information.

From what I’ve seen there is an issue in terms of the “subjective noise awareness” factor of the viewer when the blue channel is starved and base level sensor patterning reveals. For this reason I advocate the “careful” use of blue filtering, especially in available light situations where the native CT may be less than 3000 Kelvin.

I would not give away a stop or more just to nail 5000K but I would, for example, give away 1/3 stop to get to 4000K. In a perfect world I would carry 3 filters of differing strengths designed specifically to compensate for the lack of blue sensitivity inherent in the current crop of CMOS sensors.

It is my belief that Graeme’s algorithms perform best when the inequality of the color channels is more moderate. This advice is based on tweaking a lot of underexposed footy in Scratch in full res, full debayer with an eCinema reference monitor. YMMV.

I am a big fan of Schneider filters and am stoked to see them jump in with CTB options. 80 series filters are designed to allow the use of tungsten balanced film stocks in daylight shooting. I contend this particular MIRED shift is based upon assumptions that are overkill for the RedOne’s Mysterium CMOS sensor and results in more light loss than necessary. I consider it silicon chip color response compensation and prefer a filter that does exactly that.

Thanks to David Mullen for helping me understand this issue.

Blair S. Paulsen
4K Ninja
San Diego

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New When is a meter…


While metering the RAW is a good reference point, in my experience there is more to the story.

IMHO the best way to get exposures that match your intent is to run a simple test. This will not be a definitive technical measurement but it will help you to learn the relationships between the various tools like false color and the histograms. Get a feel for what the monitor tap puts out versus a processed RAW image, etc.

1) Medium shot of a human subject, a test chart or gray card, the background should be a mixture of colors, have some hard light and a softer source.

2) Set the camera ASA/ISO to 320 (yes Viginia, it is a bit slower than that) and set a fat stop like F4 on the lens, remember this is only a test - seeing the effects of over and/or under exposure is good information.

3) Mess around with every exposure tool there is: light meter (incident and spot reading galore), histograms, RGB stoplight, false color, etc and repeat any on camera readings in RedSpace, Rec. 709 and RAW. (Disclaimer: the version of RAW the camera is showing you may be gamma encoded and has been reported as variable depending on which firmware build you are running. For specific information on this matter please ask Stuart English as he knows the details a thousand times better than I do.)

4) Roll short clips at F2.8, 4 and 5.6. Open the clips in RedAlert, RedCine or Scratch. Look at the histogram! Play with all the controls and see the results with your own eyes. Make some 4K TIFF stills and open them in Photoshop if that is a familiar working environment for you.

After you have taken the best exposed clip and adjusted it to suit your taste compare the processed image on your monitor to the RedSpace monitor tap live off of the camera. Using the same stop as the best exposed clip reference image, run through the various exposure measurement aids and judge their accuracy for yourself.

My personal working style has evolved to using false color in RedSpace as my primary exposure reference. While I don’t care to dispute those who claim that the only reliable information is linear light RAW I work in the real world where RedSpace output is the most client friendly choice. By training my eye to know what RedSpace false color readings mean in reference to what I will have to work with when grading the RedCode RAW data in Scratch (or RedAlert) I get excellent results. YMMV.

Blair S. Paulsen
4K Ninja, RedOne #19

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New Road Grader



Modified Sprinter van designed for efficient data & image management

Data copied with redundant backups on 10TB of RAID storage

Scratch Cine running on Octo-core Skulltrail system by Globalstore, enabling realtime playback of 4k original Red footage debayered at 2k full quality for 1k or 1080p realtime output to tape or digital media

Primary grading, crop, scale, and more on a JLCooper Spectrum control surface for precise control & speed

eCinema DCM-23 color evaluation monitor in a controlled environment permits high accuracy color timing on location

Editorial station running Final Cut Studio, with EDL conform to Scratch.

Output to disk or layoff to tape in real time, including HDCAM-SR in 4:4:4


New Consulting


Blair Paulsen has been working with his Red One Camera (serial no. 19) since the first day the camera was released in 2007.  He has worked on over 30 productions with his camera, and is familiar with every detail and quirk of this exceptional camera, including the often daunting workflow through post production.

If you have an idea for which the Red One might be the solution, utilize Blair’s expertise to help you bring it to fruition.

Alacrity Media is digital cinema acquisition with no fear and no drama.

New Production


We offer complete camera departments including top DPs

Numerous producers will tout the advantages of having a 4k Ninja on set

Video assist can be run directly from the Road Grader, or from custom carts using AJA io/HD to provide virtually any desired signal output format

On-camera downconverter to turn HDSDI into composite SD available.

New Pre Production


By involving us early in the process we can steer any production to an efficient, high quality result with NO HEADACHES.

Each project is best served by a pragmatically designed, custom workflow.

New Indie equip packages


We offer competetive rates on end-to-end image creation / delivery solutions for indie projects, including:

Pre Production


Camera Prep & Staff orientation

Road Grader with on-set data management, video assist, and editor’s seat

Continuity Check at wrap

Prep offline editorial media and same day ‘dailies’

DI with colorists Bobby Maruveda and John Tissavary

The Road Grader, a couple of 4K Ninjas, our thoroughly field-tested camera packages, attention to detail, and honest-to-goodness DI with a top colorist will make your indie feature or other production produce and look like one of the majors.

New Red Camera



Images recorded using cutting edge wavelet compression onto solid state CF cards or on board 320GB hard drive array.

PL lens mount allows the use of the best 35mm optics.
9 megapixel super35mm sized Mysterium sensor rated at 320 ASA (ISO) allows for depth of field control similar to 35mm.

Dynamic range 10 stops plus.

Assets created are scalable from big screen theatrical down to “You Tube”

4K image resolution is 9 times greater than 720P HD

RAW 12 bit linear color space allows for aggressive color grading.

Post tools can create your format of choice, from 4K DPX on down.

Quicktime proxies created in camera at .5K, 1K or 2K ready for FCP editorial with no rendering!

Camera master files can be stored on standard Firewire drives and edited in Final Cut.

Editorial, New Blog Site Design


We’re trying out several ideas for our blog design, don’t be startled if you come back and things look a bit (or a lot) different. Until we’re all satisfied, and we’re really picky, we’ll be making these changes on a regular basis. Thanks for bearing with us…